12:30 – 13:00: Smarter Creativity, Stronger AI
In partnership with WARC, a hands-on workflow showing how TikTok’s first-party signals sparks creativity with the community at its core.
13:30 – 14:00: TikTok Next: Vibe Check (Session 1)
Get an inside look on how brands can create what's trending next, today.
14:30 – 15:00: The Creator Marketing Playbook with Canva
See how Canva turns organic brand love into high performing campaigns with TikTok One Content Suite. Together, we're making it easier than ever for brands and creators to create bold, TikTok-first creative at scale.
15:30 – 16:00: How Starbucks x TikTok Scales the Barista POV
In this session, we'll speak to Starbucks about the solutions that we have been building together and showcase how brands can unlock the creative potential of their workforce at scale. Learn how to leverage employee-generated content to show up in culture authentically and drive results at the speed of TikTok.
16:30 – 17:00: Looking for the One on TikTok One
TikTok plays creative matchmaker in real-time, pairing brands with the right creators, sparking interactive co-creation, and turning chemistry into conversion.
12:30 – 13:15: Short-Form Is Not Short for Shortcut
Short-form rewired discovery, not the fundamentals of marketing. Mark Ritson shows why TikTok rewards the brands that still lead with strategy, brand building creative, and media choices made with intent. In a feed-first world, Ritson cuts through the misconceptions and argues short-form demands more discipline, not less.
13:45 – 14:15: Create with Craft to Win the Feed
In today's AI landscape, creative leadership standards matter. Discover how TikTok's Symphony Creative Studio tools enable stronger craft without sacrificing transparency.
14:45 – 15:15: Storytelling on TikTok's Biggest Stage
Explore how brands turn moments into momentum by showing up where culture is created and shared. On TikTok, high-impact storytelling doesn’t just capture attention, it builds lasting brand equity at scale.
15:45 – 16:15: Fan Edit to Full Time
Explore how brands with passionate TikTok fandoms give creators the tools and platform to lead, translating their creative prowess into coveted roles and massive stages.
12:30 – 13:00: Maximize Discoverability with Creator-Powered Scale
An in-depth look at how TikTok's brand discovery bundle pairs creator-powered momentum with always-on discovery pathways, so content is easy to create and easy to find.
13:30 – 14:00: From In-Feed to In-Store
This conversation explores how marketers are building TikTok-native creative that shows up in the right environments, tells stronger stories, scales what works, and drives measurable outcomes
14:30 – 15:00: Creating with Confidence in Complex Categories
This session highlights how partners are turning complexity into competitive advantage. Through smart strategy, policy fluency, and creative execution, regulated brands are proving that even the most constrained categories can scale with confidence on TikTok.
16:30 – 17:00: From Croisette to Cart:
A TikTok LIVE Shopping Experience
Experience #TikTokMadeMeBuyIt IRL on the Riviera. Hear seasoned brands and creators share best practices and insider tips for creating a stream that keeps LIVE audiences active and ready to buy.
12:30 – 13:00: No More Silos: When Paid and Organic Collide
The lines between organic and paid are blurring as audiences, stories, and impact overlap. Discover how TikTok drives a holistic content strategy that can deliver and measure bigger, more cohesive results.
13:30 – 14:00: The Logic of Brand Love: The Reality Behind Why Brands Get Chosen
This talk explores the behavioral science behind what actually moves people from attention to action.. .It challenges the idea of instant love, diving into how it is truly built, and how TikTok Market Scope enables brands to understand and activate it.
14:30 – 15:00: Make it Your Way: TikTok Tools that Power Quality Creativity
This session spotlights the TikTok tools that elevate high quality content so that creators' and brands' unique POV leads the story and success follows through reach, revenue, and recognition.
15:30 – 16:00: Cruising Into Culture
TikTok and Virgin Voyages built a creator-powered travel moment designed to move from ship to feed. Hear how immersive experience design, social storytelling, and creator marketing platform #paid helped drive cultural impact.
16:30 – 17:00: TikTok Next: Vibe Check (Session 2)
An inside look into how TikTok's Global Trends team equips brands to create what's trending next, today.
